Together, organic elements and magnetic forces create a powerful result—the first of its kind. By shrinking our ingredients down at a molecular level, we enable them to deliver their full restorative benefits deep into the hair’s cortex—to rejuvenate and renew on a whole new level. The result is hair that’s unbelievably soft, healthy and luminous—and beautifully all-natural.
Magnetic fields are at the heart of every Fuente product. Their natural power has inspired a revolutionary process—one that leverages magnetic forces to supercharge natural ingredients and deliver unprecedented results. Our unique method makes our healthy, premium ingredients even healthier, yielding ultra nourishing care.
everything is rooted in
Water is everything, and ours comes right from the source of perfection—a pure spring from the Fuente de Piedra Natural Reserve. Enriched with ions, it’s at the heart of our natural process.
Organic herbal extracts have the power to heal, energize and renew. We infuse them into Fuente products to create the perfect blend of enriching benefits.
Oils are our finishing touch. Harvested from wild flowers and herbs, these oils recreate a luxurious spa experience every time.
We’re also proud of our commitment to keep nature pure, too. We never use animal products, and never test on animals. Plus, we minimize our ecological footprint by designing Fuente products and packaging using PET for ultimate sustainability.
Fuente was founded in 1993 by today’s CEO and owner Paul Warmerdam…